The Ranking Pill #7💊 I told you so! (Amazon Video Update)

What's inside?

• Amazon’s Latest Video Shift

  • Step 1: Why Videos Matter More Than Ever

  • Step 2: Key UGC Video Takeaways from Ranking Pill …

  • Step 3: Refresh or Add Videos ASAP

• Pro Tips: Supercharge Your Video Strategy

• The “Let Them” Theory by Mel Robbins ...again

Amazon’s Latest Video Shift

Hey, Amazon Rockstars! Ready for the latest scoop?

Amazon just made a big change—user-generated videos are now front and center on product detail pages, right below the Q&A section.

That means no more digging through carousels to find your videos, and an even bigger boost for products that feature them.

If you haven’t jumped on the video bandwagon yet, this is your sign to start. Amazon’s AI is actively scanning these videos, so having UGC on your listings now offers a huge edge in both visibility and ranking potential.

Let’s dive into what this update means for you!

Step 1: Why Videos Matter More Than Ever

1. Instant Visibility

   • Shoppers immediately see your product videos right on the detail page, increasing engagement and dwell time.

   • No longer buried in upper or lower carousels, videos are front and center.

2. AI Indexing

   • Amazon is actively analyzing video content to learn more about your product.

   • Having clear, keyword-focused footage (like “unboxing” or “how-to”) may give you an extra edge in discoverability.

3. Social Proof

   • UGC videos build trust, as shoppers see real people demonstrating or reviewing your product.

   • This authenticity often translates into higher conversions and better rankings.

4. Why This Matters 🎯

   • If your product is misplaced, it won’t surface for shoppers where they expect to find it.

   • Proper placement boosts indexing and ranking, helping your listing stand out.

Check out this listing

and compare to this one

Which one would you buy if were looking for Men Compression Pants?

Step 2: Key UGC Video Takeaways from Ranking Pill #1

1. Focus on Authenticity

   • Quick, genuine clips (unboxing, before-and-after, how-to) often outperform polished ads.

   • Encourage real customers to film short, relatable snippets.

2. Use Strategic Keywords in Video Titles

   • The text title of your video can help Amazon’s AI identify relevance.

   • Keep it natural, but consider popular search terms.

3. Leverage Placement

   • Continue uploading videos to all possible locations (Q&A responses, storefront, etc.), but remember they’ll now automatically appear right below Q&A for easy viewing.

4. Repurpose for Ads

   • Those short UGC videos can serve as powerful assets in Sponsored Brands Video campaigns.

   • Choose the top option to paste the leaf node or manually search for the correct one.

You can read the full issue here:

Step 3: Refresh or Add Videos ASAP

• Check Existing Listings

  • If you have older UGC videos, verify they still play properly and appear in the new section.

  • Update any out-of-date or low-quality content.

• Gather New Content

  • Launch a quick outreach to loyal customers, friends, or family to produce fresh user videos.

  • Offer a simple incentive or heartfelt thank-you—people love to contribute.

• Monitor Performance

  • Watch for changes in session time, conversions, and keyword ranking after adding (or updating) videos.

Pro Tips: Supercharge Your Video Strategy

1. Try FOTOLIVE for Authentic Content

   • Looking for a platform dedicated to creating genuine UGC? Give Fotolive a whirl.

   • Sign Up Here, it’s totally FREE to check, no credit card needed.

   • Fotolive connects you with content creators who can produce real-life videos that resonate with shoppers.

2. Optimize Titles and Descriptions

   • Even if Amazon’s AI is scanning video content, don’t forget the text that accompanies your videos.

   • Include relevant keywords, but keep it natural and shopper-friendly.

3. Use a Mix of Short and Long Clips

   • Some viewers prefer quick 15-second demos, others want a thorough 1–2 minute breakdown.

   • Catering to both can broaden your appeal and keep watchers on your page longer.

The “Let Them” Theory by Mel Robbins ...again

(repeating this one from last issue, since I realized links to book and Video were broken. So sorry for that!)

Moreover, I strongly believe every one of us should try this.

The idea is simple: let people do their thing, and save your energy for the stuff that really matters (like growing your Amazon business).

• Read More: Check out The Let Them Theory: A Life-Changing Tool That Millions of People Can’t Stop Talking About

• Watch: For a quick deep-dive, catch Mel Robbins explaining “Let Them” .

Give it a try and thank me later!

It will forever change the way you think about relationships, control, and personal power. It all begins with two simple words: Let Them. 🔥

Until next time, keep thriving!

Alina