What's inside?

• The Underestimated Power of UGC for Your Listings …

  • Here’s why it’s a no-brainer

  • How to Get Started 🎬

  • Proof in practice

  • Power Tips⚡

  • The Power of Micro-Breaks 🧘‍♀️

The Underestimated Power of UGC for Your Listings 💡

Hey there, Amazon rockstars! Ready for a little secret sauce to boost your listings?

It’s all about User Generated Content (UGC)—and trust me, it’s more powerful than you think. 📈

Here’s the best part: you don’t need fancy equipment or a huge budget. In fact, you can DIY it with the help of friends, family, or even your pets (who doesn’t love a cute dog cameo?). 🐶

And no, we’re not talking about paying Influencers here. This is raw, genuine content from real users. Think of it like getting your customers to do the heavy lifting for you. 😉

Here’s why it’s a no-brainer

• Better Conversions = Higher Rankings: Amazon loves engagement, and more conversions mean better keyword rankings.

• It’s FREE: Yes, you heard right—Amazon doesn’t charge (yet) for these placements.

• Prime Real Estate: UGC gets front-and-center visibility on both mobile and desktop.

• Keeps Buyers Engaged: The longer potential buyers stay on your listing, the better your chances of conversion. 📹

And remember: if you’re not doing it, your competitors are!

How to Get Started 🎬

Don’t worry, creating UGC is easy—and fun! Here’s how you can start:

1. Grab your phone and film videos like:

   • Unboxing

   • How-to tutorials

   • Different ways to use the product

   • Before & after transformations

   • Comparison videos: Show the differences between your product and others—no need to pick sides! Just say, “I found this great product, but I love this one even more.” You get the idea!

2. Upload them to Amazon in these spots:

   • Upper Carousel: Perfect for product demos. Check out listings like Vital Proteins to see UGC in action!

• Lower Carousel: Encourage your happy buyers to upload their videos too! 👏

✅ Fact: Anyone can upload a video by hitting the "Upload your video" button below this section.

• QA Section

Answer product questions with both text and video for maximum impact. Double the info, double the trust.

• Storefront

Our example, Vital Proteins uses a polished video on their storefront. See it here.

On the flip side, ONERVA packs their storefront(and listings) with tons of real, user-generated content that connects with buyers. Check it out.

Proof in practice

• Jumpzilla Trampoline

• West Paw

Power Tips⚡

Don’t launch a new product without UGC videos! You can even create them from UGC photos by stitching them together into a quick video with some text overlays.

 Cut these videos into bite-sized ads for video campaigns—they’re conversion gold! 🏅

The Power of Micro-Breaks 🧘‍♀️

We all know the grind never stops, but sometimes, the best way to get ahead is to step back—just for a moment. Taking micro-breaks (even as short as 5 minutes) can make a world of difference in your productivity, creativity, and overall mood.

Here’s how to do it:

• Set a timer for every hour of work. When it goes off, stand up, stretch, and walk around for 5 minutes.

• Change your environment: Step outside for a breath of fresh air or gaze out a window. A quick change in scenery can refresh your mind.

• Hydrate: Grab a glass of water or your favorite drink (bonus points if it’s pink 😉).

Micro-breaks aren’t just good for your body—they help your brain reset, making you sharper and more focused when you dive back into work. So, take a little breather and feel the energy shift!

Until next time, keep thriving! 🎉

Alina