The Ranking Pill #12💊Prime Day. Rank Before You Spend

In partnership with

What's inside?

• 🧨 Why not Rank before you spend?

• Why a Pre-Prime Day Push? 🎯

• 🔗 Partner Spot – eComTriage

• 2024 Case Study #1: Pets ASIN

• 2024 Case Study #2: Beauty ASIN

• 2025 Case Study in progress : Supplements ASIN

• Ranking Isn’t Just for Launches 🧠

• A Quiet Legend Moves On 💭

🧨 Why not Rank before you spend?

Hey, Amazon Rockstars!

It’s that time of year again—Prime Day is coming, and the PPC chatter is louder than ever.

And look, we get it.
PPC has its place.
But here’s the thing:

PPC is a long game.
It takes time to optimize, test, and see results.
And it’s not exactly forgiving when it comes to your wallet.

Right before Prime Day, most people go all-in on ads.
But the cost-per-click spikes, competition gets nasty, and one wrong move can drain your budget—fast.

So what if you could get your most important keywords in position before the madness even begins?
No panic, no crazy bids—just visibility where it counts.

That’s exactly what we do at AZ Rank.
We run short-term, focused ranking campaigns to help sellers show up where it matters, when it matters most.

Why a Pre-Prime Day Push? 🎯

Because timing is everything.

Prime Day brings tons of traffic.
But showing up in search before it hits?
That’s how you win.

Here’s what a pre-event ranking boost gets you:

✅ Focus – Target only your best-performing keywords.
✅ Higher Conversions – Start Prime Day already ranking → more trust, faster sales.
✅ Sales Velocity – Ride the wave with momentum, not desperation.
✅ Safe Experiments – Want to test high-bid keywords? Do it here—without blowing your PPC budget.

And one more thing:
Some keywords just don’t work with PPC.
They’re too expensive, too competitive, or they underperform.
A ranking campaign lets you give those terms the love they need—without ad spend stress.

🔗 Partner Spot – eComTriage

Keeping your listings healthy is half the battle.
That’s where eComTriage comes in.

They help your products stay profitable longer by:

🛡️ Removing negative reviews (yes, really)
⚙️ Monitoring and defending your catalog from critical issues
📉 Reducing listing downtime and revenue loss

We’ve worked with them—results speak for themselves.

Check them out ecomtriage.com 

Your ASINs will thank you.

Danan has a cool podcast which is also worth checking out.

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Let’s Make It Real 👇

We don’t just talk strategy—we run it.
Here are two real campaigns we executed before Prime Day in 2024.
Data, planning, rank results—all included.

2024 Case Study #1: Pets ASIN

Campaign specs (June-July 2024):

And the results

2024 Case Study #2: Beauty ASIN

Campaign specs (June 2024):

And the results

2025 Case Study in progress : Supplements ASIN

Campaign specs (June 2025):

Ranking Isn’t Just for Launches 🧠

One of the biggest myths in the Amazon world?
That ranking campaigns are only for product launches.

Let’s clear that up.
Ranking is a strategic tool—and like any good tool, it works in different ways for different goals.

Here’s how we break it down:

🚀 Launching Campaigns

Push a brand-new product up the ranks fast. Get initial traction and visibility.

🔁 Re-ranking Campaigns

Perfect for older ASINs that used to perform well… but lost momentum. A targeted keyword boost brings them back into the game.

⚰️ Relaunching Campaigns

For “dead” products that need a full reboot. Combine this with an ASIN reset (yes, that is possible, check the last episode below), and you give your listing a second life.

🎯 Boost Campaigns

Like the ones we’re running pre–Prime Day. These are short, focused pushes right before shopping events or major deal days.

🔧 Maintenance Campaigns

Most overlooked, but super powerful. Keep top keywords warm. Maintain your position while PPC, DSP, and external traffic work behind the scenes.

Bottom line:
Ranking isn’t here to replace your current strategies.
It’s here to enhance them.

Amazon rewards diversity.
And a ranking campaign—used at the right moment—can make everything else work better.

A Quiet Legend Moves On 💭

It’s Friday the 13th, and this Pink Vibes hits a little differently.

We recently found out that Traian Turcu is closing his Accelerator this month—marking what looks like his quiet exit from the Amazon space.

If you’re new to the game, you might not know his name.
But for those of us who started 8–10 years ago, he was a game-changer.
A brilliant mind with a completely different approach to Amazon.
Always thoughtful, always low-key.

We never had the chance to meet him in person (yes, he's real—not an AI 😅),
but we’ve always admired his work—and we’re proud to live in the same country.

Even today, people still ask us:
“Have you ever met Traian?”

So this week, AZ Rank wants to send a heartfelt thank you.
For all the things we learned.
For the inspiration.
And for doing things differently, in a space that often looks the same.

We’re sure whatever’s next for him… he’ll crush it. 🙏

Until next time, keep thriving!

Costin