The Ranking Pill #11💊 Old Listing, New Life🌱

Your Monthly Dose of Game-Changing Amazon Strategies

May 15, 2025

What's inside?

From Dusty Shelf to Page One

Hey, Amazon Rockstars!

Ever ignore a listing so long it feels like ancient history?

That was our client’s 2022 electronics SKU—ignored since 2023.


Rankings? Dead. Sales? Zero.

We jumped in.


Reset. Re-target. Relaunch.

Six weeks later: keywords climbing, orders rolling.

Curious how we did it?


Scroll on—the blueprint’s below.

Step 1 – Quick Listing Reset 🔄

  1. Keep the core. Brand name + 1–2 key words stay in the title.

  2. Strip the fluff. Bullets & description rewritten with generic phrasing.

  3. Freeze A+ content. Duplicate, suspend the old, keep it fresh

  4. Backend mirrors frontend. Upload flat file, wait 2–3 days

  5. Re-create listing. Fresh ASIN feel, zero history baggage.

Step 2 – Keyword Deep Dive 🔍

  • Product Opportunity Explorer. Seed list of relevant terms.

  • DataDive + Helium 10. Validate search volume & competitor gaps

  • ChatGPT trick. Paste full list, extract & count word frequency → find exact-match winners (see below)

This is how to prioritise which long tails to start focusing on. After a reset, or even durting a product launch 😉 

This is the end result - 33 keywords

Step 3 – Ranking Campaign 📈

Total: 650 units • 6 weeks

Phase

Units

Days

Targets

Notes

Week 1

350

7

Lists 1–2 (13+10 small, high-relev. KWs)

Amazon + Google simulated traffic

Week 2–4

–

14

List 3 (mixed) + List 4 (big KWs)

Gradual ramp-up

Week 5–6

300

14

List 6 (3 medium/high KWs) + push Lists 3 & 4

Began single-KW push on main term

Step 4 – Play-by-Play Breakdown

Week 1

Small keywords (but highly relevant), long tails

  • List 1 Pixelfy.me Link - Keywords 1-13 (white)

  • List 2 Pixelfy.me link - Keywords 14-23 (green)

  • List 3 Kws Manual search Keywords 14-23 (green)

List 3 we targetted both link+manual search (Google simulated traffic + amazon traffic

Week 2-4

  • List 4 (biggest keywords) - added in week 2, slowly

Results after 4 weeks

Left column is April 1st, Right column April 30

Week 5-6

Continued with 300 units, 2 weeks

  • Added List 6 - 3 medium & High keywords, but broader ones (Good CVR)

  • Pushed harder on List 3 and 4

  • Started targetting Main keywords (keyword 30) alone (no list)

  • List 1 and 2 (Pixelfy Links) - only 6 units each, maintenance

Final results, after 6 weeks and 650 units

Almost all kws are in top 10, most of them are top 5, including High Volume Keywords

Before we go…

This is how it looks today

587 organic sales in the last 30 days !

0 when we started!

A Little More Time 💛

Both my kids were born in May—on the 22nd and the 31st, five years apart.
So for me, May is more than just another busy month. It’s a reminder.

As a parent, entrepreneur, and Amazon seller, life gets hectic.
And no matter how much I try, I always feel like I could give them more time.
More presence. More of me.

That’s why May has become my personal reset.

Like a second New Year—just for family.

So this is your gentle nudge.


Put the laptop down. Delay the next task.


Go outside. Sit on the floor. Listen to their stories.

And if you need a beautiful reminder of why it matters

The days fly by. But the memories? Those stick.


Make more of them. 💛

Until next time, keep thriving!

Alina