The Ranking Pill #8💊 Improving Rankings with a Simple Reset 🚀

What's inside?

• What Happens When Your Amazon Product Goes from He …

• Step 1: Resetting the Listing for a Fresh Start 🔄

• Step 2: Tackling the PPC Glitch 💡

• Step 3: Start the new Launch

• Conclusions

• Before we go…Have you seen this?

• Why Atomic Habits Should Be on Every Entrepreneur’ …

What Happens When Your Amazon Product Goes from Hero to Zero? 😱

Hey, Amazon Rockstars!

Ever had a product that started strong, only to see its rankings and sales drop off a cliff?

That was us with a Kitchen product was launched in Q4 2024.

It was going great at first, but then—bam—everything tanked.

So what did we do?

We hit the reset button, took a deep dive into the strategy, and made the necessary adjustments.

In this issue, we’re walking you through how we fixed things and turned the tide.

Step 1: Resetting the Listing for a Fresh Start 🔄

When rankings take a hit, it’s time to go back to basics. Here’s how we approached the reset:

• Keep the Key Elements 

  • We left the brand name and a couple of important keywords in the title, while reworking the bullets and description with more generic keywords.

• Revamp A+ Content

  • We duplicated the A+ content and temporarily suspended the original to keep things fresh.

• Backend Updates

  • We updated the backend with the same changes as the frontend, then gave it 2-3 days

• Re-create the listing

Step 2: Tackling the PPC Glitch 💡

Before we started doing the reset, we hit a PPC issue—the campaigns stopped getting impressions.

It turns out, many sellers (myself included) were facing this after a recent Amazon update.

• Old Campaigns? Paused.
  Seller paused the campaigns that weren’t working.

• New Campaigns? Launched.
  Started fresh with new ones.

Step 3: Start the new Launch

• Made a Keyword Analysis and came up with this list of keywords

  ^{(I’m showing only Keyword data, since we can’t reveal our client’s product)}

  

• Launch Breakdown and rank evolution

  1. Green Keywords: 29 units over 9 days, with 9 sales from Google, mainly targeting the primary keywords (A and B)

2. Purple Keywords: 10 units over 3 days

1. Orange Keywords: 32 units over 8 days, with 8 sales from Google.

Conclusions

Now, here’s the exciting part: we’ve seen some solid growth.

50 keywords tracked for this product are improving in rank, and organic sales have increased by 85% (from 55 units/week to 100+).

Before we go…Have you seen this?

Amazon is showing images in front of Search Terms.

But what image ?

How does Amazon choose what image to show in front of each Search Term?

Research in Progress…and will reveal our findings in the next Ranking Pill.

Why Atomic Habits Should Be on Every Entrepreneur’s Shelf

If you haven’t read Atomic Habits yet, trust me, you’re missing out. 

This book completely changed the way I think about habits and how they shape our success.

It’s one of the best books I’ve come across in the last 20 years—and a must-read for anyone trying to level up.

Why it’s worth your time:

• Simple, actionable tips to build lasting habits.

• Real strategies for breaking bad habits and making space for better ones.

• Focus on small changes that compound over time for big results.

If you haven’t gotten your copy, grab it here.

James Clear’s also got an amazing newsletter, 3-2-1 Thursday, packed with bite-sized wisdom in just 5 minutes.

Plus, check out his Atoms app to help you track your habits and stay on track.

Start small, and watch the transformation unfold.

Watch: For a quick deep-dive, catch ABC Speakers 8 minute video about Atomic Habits

Until next time, keep thriving!

Alina