What's inside?

• Meet Rufus, Amazon’s AI Algorithm in Action

  • Build a Listing That Rufus Loves 💡

  • Step 1: Ask Rufus “What is” your target product

  • Step 2: Ask Rufus “How should I choose the best “p …

  • Step 3: Check the Follow-up questions

  • Step 4: Go to Chat GPT and write your listing⚡

  • Balancing Business and Holiday Cheer 🎄

Meet Rufus, Amazon’s AI Algorithm in Action

Hey there, Amazon rockstars! Ready for another dose of ranking?

Optimizing your Amazon listings can feel like trying to please an invisible audience.

But what if you thought of the algorithm as someone with a personality?

Enter “Rufus”—your friendly neighborhood Amazon algorithm, always sniffing out the best-performing listings.

This issue is all about what Rufus loves and how you can optimize your listings to earn his approval.

Build a Listing That Rufus Loves 💡

I’ll show you how to start with a product you're already selling and craft a listing that’s fully optimized for Amazon’s AI-driven algorithm.

Step 1: Ask Rufus “What is” your target product

In this case, we’ll use Shilajit.

Rufus replies with a large text, out of which we need to extract the most important attributes:

• general tonic

• boosting energy levels, stamina and physical performance

• antioxidant

• anti-inflammatory

• neuroprotective

• improve fertility

• improve cognitive function

• manage diabetes

• powder, resin, capsules

• safe for long term use

And we have a first list of attributes/benefits/characteristics.

Step 2: Ask Rufus “How should I choose the best “product” to buy?”💡

Now we take out more attributes

• purity

• quality

• source

• origin

• additives to be avoided

• brand reputation

• dosage

• concentration

• price

Now we have a second list .

Step 3: Check the Follow-up questions

I like to pull ideas from the follow-up questions since they’re a clear indicator of what Amazon considers highly relevant for shilajit.

• potent

• highest mineral content

• high quality

• free from additives

• free from fillers

• authentic source

Now we have a third list.

Step 4: Go to Chat GPT and write your listing⚡

And It gave me got this

This is crucial.

Think about like we're feeding exactly what the AI algorithm is looking for. and we're revealing the customer intent which is suitable and relevant for our product specifically.

When our listing is optimized with highly specific bullet points, reverse-engineered from Rufus’s output, it significantly increases the chances of ranking higher.

This approach makes it more likely for our product to become a direct recommendation from Rufus, Cosmo, and all the other AI-powered algorithms Amazon employs today. 🚀

Balancing Business and Holiday Cheer 🎄

December is a busy time for Amazon sellers, but it’s also a season of joy, family, and giving. Here’s how to stay on top of your business while embracing the holiday spirit:

🎯1. Plan Ahead with a Holiday Checklist

• Create a simple checklist that covers both work and personal tasks.

  • Example: Schedule inventory checks, plan PPC budgets, and set time for decorating your home or buying gifts.

🎄 2. Automate and Delegate Holiday Tasks

• Delegate tasks like gift wrapping or house decorating to family, friends, or hired help.

• Use delivery services for groceries and gifts to save time.

🛍️ 3. Don’t Leave Shopping for the Last Minute

• Shop for gifts early in the month to avoid shipping delays and last-minute scrambling.

  • Bonus: If you’re selling giftable items, track how your customers are navigating holiday deadlines.

🕒 4. Block “Holiday Time” on Your Calendar

• Physically block time for holiday fun: decorating, baking, or watching holiday movies with loved ones.

• Protect this time as firmly as you would a meeting or a campaign launch.

🎅 Pro Tip: December is busy, but remember that balance is the greatest gift you can give yourself. Use tools, time-blocking, and early preparation to enjoy the season to its fullest.

Until next time, keep thriving! 🎉

Alina