What's inside?

1. 🔬 The Hidden Feature in Seller Central

2. ⚙️What It Actually Does

3. 📈 What Happened When We Turned It On

4. 📰 The News Capsule

🔬 The Hidden Feature in Seller Central

Hello Amazon Rockstars, 👋

There's a feature inside Seller Central that most sellers have never opened.

📈 It lives right under Increase Sales.
😉 It's called Manage Your Experiments.

And it might be doing something for your account that you didn't even know was happening.

⚙️What It Actually Does

Manage Your Experiments lets you run A/B tests on your listings.

You create two versions of content — Version A and Version B.

Amazon splits your traffic. Half of shoppers see Version A. The other half sees Version B. Both run at the same time.

At the end, you see which one performed better — and publish the winner.

You can test:

🖼️ Product images
📝 Product titles
🔘 Bullet points
📄 Description
✨ A+ Content
📖 Brand Story

Eligibility:

🏷️ You need to own a brand (Brand Registry)
📊 Your ASIN needs enough recent traffic to be considered "high-traffic"
⚙️ Only one experiment per ASIN at a time

If your ASIN doesn't qualify yet — drive more traffic first. Then come back to this

📈 What Happened When We Turned It On

This is what’s really happening behind the scenes:

📈Here's the part that surprised us.

We started an experiment on February 12. We weren't expecting much beyond the A/B data itself.

But then we looked at our sessions report.

📊 Business Reports — visible traffic increase starting February 11.
📊 Sellerboard — same story.

Nothing else changed on our end. No new campaigns. No listing edits. No external traffic.

We followed up with our Amazon Account Manager. The confirmation came back clearly:

Amazon sends more eyeballs to products it's actively testing.

Think about that.

You're not just learning which version converts better. You're getting a free traffic boost while you find out.

Here's what our live experiment looks like right now:

63% probability that Version A is better.

Amazon calls this "weak evidence" — which just means the experiment hasn't reached full statistical significance yet. It's still running. But the direction is clear.

💡 The Real Lesson

Amazon doesn’t reward effort.

🏃 It rewards movement.

And movement comes from momentum.

If you can trigger it early,
📈 the rest tends to follow.

🎬 Want the Walkthrough?

📰 The News Capsule

Amazon Ends FBA Commingling — March 31

Starting March 31, Amazon is ending commingled inventory across FBA. 📦
What this means, broken down by seller type:

If you're a brand owner in Brand Registry:
✅ Good news. You no longer need to apply FNSKU stickers to prevent commingling on products with valid manufacturer barcodes (UPC, EAN, ISBN, JAN). That's a real cost saving — you've been paying to label every unit just to keep your inventory yours.

If you're a reseller:
⚠️ You now must apply FNSKU labels on all units going into FBA.

Existing inventory?
📦 Grandfathered. The new rules apply to new shipments only, from March 31 onwards.

✅ For brand owners, this is a win. The system is finally working the way it should.

👉 Full breakdown: ppc.land — Amazon Ends FBA Commingling

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💗 Try the Local Food

Just got back from Prague. 🏰
European Seller Conference 2026 was quite the event.
Prague is an amazing city. The food is absolutely fantastic.

👀 But I noticed something.

A lot of the attendees — some visiting Prague for the very first time — had no interest in trying the local food.

🤔 Which felt strange to me.

You travel all that way. You're in one of Europe's most beautiful cities. And you order something you could get at home.

I think about this in business too.

We go to these events to get out of our comfort zone. To see things differently. To try something new.

And then we order the familiar thing.

✨ The experiments we're most afraid to run are usually the ones that teach us the most.

That’s it for today…until next time, Keep Thriving!

Alina