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- The Ranking Pill #3💊 Virtual Bundles and their Magic Powers
The Ranking Pill #3💊 Virtual Bundles and their Magic Powers
Your Monthly Dose of Game-Changing Amazon Strategies
What's inside?
Grow Your Amazon Real Estate with Virtual Bundles💡
Hey there, Amazon rockstars! Ready for another dose of ranking?
Did you know that virtual bundles can help you dominate search results and increase your AOV (Average Order Value)?
In this issue, we’ll show you how to maximize the power of virtual bundles, with actionable tips and PPC hacks to take your campaigns to the next level. 😉
SInce earlier 2024, VBs are showing right below product title, right in front of the customer’s eyes.
Btw, did you see where “Ask Rufus” is showing now? Right below the images.
Virtual bundles are a powerful tool to increase visibility and boost sales. Even more, with a few strategic tweaks, you can supercharge their performance.
Find out all about Virtual Bundles HERE
How to get your bundle show up under 2 listings?
Default Behavior: Virtual bundles typically show up under the main component’s listing.
The Hack: Use different quantities for Product A and Product B in the bundle.
Example: Create a bundle with 2 units of Product A and 1 unit of Product B.
The Result:
The bundle will appear under both Product A and Product B listings.
Gain more placements and secure additional real estate on Amazon.
Use Market Basket Analysis for Smart Bundle Combinations 🛒
Leverage Market Basket Analysis in Brand Analytics to identify the best product combinations for your bundles.
Select items frequently purchased together to create bundles customers can’t resist.
The Sponsored Products Ads Hack💡
Amazon says you can’t run Sponsored Product ads on bundles
But wait…there is a way!
Immediately after creating your bundles, set up SP, SD, or SB campaigns in the ad console. You’ll have a 2+ hour window to do this while the bundle may appear as priced $0.00.
For older bundles, use PPC Bulk Operations to add them manually.
Pro Tip: Watch out for suppressed images that might make bundles ineligible for ads.
Add bundles to the comparison charts in your Premium A+ Content, complete with an Add to Cart button.
This placement increases convenience and drives conversions.
Power Tips⚡
Bundles featuring your bestselling items perform better. 📈
Use broad match modifiers with fixed bids on proven keywords for optimal results.
Bundles don’t display individual product ratings, giving low-rated products a chance to sell. Use bundles to reposition poorly rated products and still generate revenue.
Book Recommendation 📚
This week’s pick is "Deep Work" by Cal Newport—a game-changing read for anyone looking to maximize focus and productivity in a world full of distractions.
📝 Why It’s Worth Reading:
Learn how to focus deeply on tasks that matter, cutting through the noise.
Discover practical strategies to eliminate distractions and create more value in less time.
Perfect for busy entrepreneurs managing multiple responsibilities.
✨ Favorite Quote:
“Clarity about what matters provides clarity about what does not.”
🎯 Get the Book Here: Deep Work on Amazon
Until next time, keep thriving! 🎉
Alina