What's inside?

• 📊A Ranking Case Study right before BF

• 🎯 The Key Decision

• 📦 Small Numbers, Big Impact: Only 101 Units

• 📈Execution & Ranking Evolution

• 💡 The Biggest Takeaway

• 📰 The News Capsule

• 💗Focus on What Actually Matters

A focused start for the (promised) best year so far

Hey Amazon Rockstars!

Glad to see you here for a fresh start in 2026.

The beginning of a new year often brings bigger plans: more keywords, more campaigns, more spend, more…

But rankings don’t reset on January 1st.
Only strategy does.

In this issue, we’re starting the year with a Black Friday case study from one of Amazon’s most competitive niches — baby bedding — showing how three carefully selected medium keywords outperformed higher-volume targets. Precision beats volume.

With just 101 units, the product reached Top 5 Page 1 rankings and held them.

📊A Ranking Case Study right before BF

Niche: Baby products (nursery & toddler bedding)
Competition level: Very strong
Scenario: Established product preparing for Black Friday rankings
Total units used: 101
Campaign duration: 10 days

This isn’t a “more units = better results” case study.
It’s what happens when precision beats volume.

🎯 The Key Decision

Here’s where most sellers get it wrong.

This seller did not:

• Go after the most competitive keywords
• Chase the highest search volumes
• Try to rank for everything at once

Instead, they did something far more effective.

They focused on 3 medium-competition keywords that:

• Already showed conversion data in PPC
• Matched the product’s exact use case
• Had realistic ranking potential before Black Friday traffic peaked

These weren’t the loudest keywords in the niche.
They were the ones that could actually move rankings.

📦 Small Numbers, Big Impact: Only 101 Units

Let’s pause for a second.

The entire campaign used 101 units.
No more than that.

Each unit was:

• Planned across a 10-day window
• Used intentionally to support rankings
• Kept away from overly competitive keywords

This wasn’t about pushing volume.
It was about making every signal count.

📈Execution & Ranking Evolution

Once execution began:

• Rankings were tracked daily
• Adjustments were made only when necessary
• Customer feedback was collected throughout

The outcome?

All three target keywords reached Top 5 on Page 1 — and stayed there.

No spikes.
No crashes.

Just steady, controlled upward movement.

Keyword diets work wonders.

💡 The Biggest Takeaway

This case study reinforces something we repeat often, but rarely see executed well:

You don’t win Black Friday by going bigger.
You win by going smarter.

• Medium keywords with proven PPC data can outperform “dream keywords”

• Fewer units, used correctly, can create stronger ranking signals

• Stability matters more than short-term rank jumps

And yes — this works even in baby bedding, one of the most competitive spaces on Amazon.

Let’s Talk Ranking 🔗

📰 The News Capsule

Review sharing across variations changes — starting Feb 12

Starting February 12, 2026, Amazon will change how reviews are shared across product variations to improve review accuracy and product-specific feedback.

Reviews will only be shared between variations with minor differences that do not affect functionality. Variations with significant differences will no longer automatically share reviews, which may impact review counts and star ratings on some child ASINs.

Amazon confirmed that reviews will continue to be shared for:

• Color or pattern variations

• Size variations with the same function (e.g. queen vs. king bedding)

• Pack size or quantity variations

• Secondary scent variations (when scent is not the main product feature)

• Model fit variations of the same product type (e.g. phone cases for different models)

The rollout will happen gradually by category between Feb 12 and May 31, 2026, with sellers receiving notification 30 days before changes affect their listings.

PS. Did someone forwarded you this?
Say Thank You for me and Subscribe to your own Ranking Pill HERE.

💗Focus on What Actually Matters

The beginning of the year doesn’t need more pressure.
It needs clarity.

Video: You’re Setting Goals Wrong — Alex Hormozi

Instead of mapping the entire year, pause and ask:
What actually moves the needle right now?

You don’t need to map the entire year today.
You just need to decide what matters first.

Everything else can follow.

Alina