What's inside?

• 👋Hey Amazon Rockstars 🎸

• 🔑 Start With 3–5 Core Keywords

• 🎯 Grab the Keywords That Matter

  • 🧹Refine your list

• 🧠 Validate With Competitor Data

• 🗂️ Build Keyword Lists (The Snowball Method)

  • ⛄ Why This Works (The Snowball Effect)

• 📰 The News Capsule

• 💗 Persistence in Real Life

👋Hey Amazon Rockstars 🎸 

We’re back… finally.
Yes, we’ve missed a few weeks.
Q4 hit hard, life got busy, and somewhere in between Amazon chaos + actual human responsibilities, time just disappeared.
(And if you’ve ever juggled rankings, family, and random Seller Central fires… you get it. 😅)

But we’re here now — refreshed, alive, caffeinated — and ready for a brand-new issue packed with strategy and pink-vibe energy.

Let’s dive in.

The most competitive time of the year.
If you want to rank higher without overspending…

🔑 Start With 3–5 Core Keywords

Short-tails only.
These are your “anchor” keywords — the ones your entire ranking strategy will orbit around.

Think simple:
“dog harness,”
“protein powder,”
“silk pillowcase.”

Just 3–5. No more. Keep it clean.

Our example below:
• collagen peptides
• collagen peptides capsules
• collagen pills

 🔍Head to Product Opportunity Explorer 

Open POE → Search by Keyword or ASIN.

Then explore the niche around each keyword.
Click in, scroll, read, dig.

Inside POE, look for search terms — Amazon basically hands you a list of what shoppers actually type.
No guessing. No overthinking.

Look at:
• top clicked products
• search volume
• growth
• relevancy

🎯 Grab the Keywords That Matter

From POE:

• Take the most relevant keywords

• Repeat this for each core term

• Don’t rush — Amazon is literally giving you EXACTLY what it wants to rank you for.

This step is GOLD.

🧹Refine your list

This is the “clean up the mess” stage.
Delete anything:
❌ branded
❌ irrelevant
❌ weird
❌ not describing your product

Keyword diets work wonders.

🧠 Validate With Competitor Data

Open Helium10 → run a Cerebro (Helium10) check on your top competitors.
Here’s the rule:
The more top sellers ranking for a keyword, the better the keyword.

If 8/10 of your biggest competitors pull traffic from it?
Keep it.
If only 1 ranks for it?
Throw it away.

This helps you validate your final list quickly.

🗂️ Build Keyword Lists (The Snowball Method)

Group your keywords like this:

• 1 main keyword

• 6–10 super-relevant long-tails

Repeat until you have multiple lists.

Your final doc should look something like this:

⛄ Why This Works (The Snowball Effect)

Instead of lighting your money on fire trying to rank for “dog harness”…
Rank for:

• small dog harness

• padded dog harness for walks

• dog harness anti pull medium

• reflective dog harness adjustable

• etc.

Cheaper.
Easier.
AND once you rank for these, Amazon naturally pushes you up for the big keyword.

That’s the snowball effect.

💡 Pro Tip

This method works best when your long-tails come straight from Product Opportunity Explorer.
Amazon is telling you what it finds relevant — use it.

Let’s Talk Ranking 🔗

📰 The News Capsule

My good friend and one of the brightest minds in the industry, Danny McMillan is launching a super powerful tool called Design Loop.

Absolutely FREE for everyone - sellers, agencies, creators.

It generates storyboards, images and videos in minutes with integrated AI Model.

Basically it is the premium way to stop the scroll.

Make sure you Join the waitlist HERE.

PS. Want fresh tips and hacks for launches and ranking?
Subscribe to The Ranking Pill → https://azrank.beehiiv.com/subscribe

💗 Persistence in Real Life

This week’s Pink Vibes is personal.
And honestly, it’s the best reminder I’ve had in years.

My daughter is 9.
She does gymnastics and acrobatic dance — the advanced/performance level.
Hours of practice. Every day.
The kind of dedication most adults struggle to maintain for a week.

In June, she broke her arm.
Two surgeries.
Months of recovery.
A lot of tears.
And at one point, she looked at me and said,
“What if I can’t go back?”

Fast-forward to November…
Her team was qualified for the World Championships of Acrobatic Dance.
And she was there.
Not only performing —
She placed 5th in the world.

Talk about persistence.

It made me think:
We adults hit a setback and immediately think something is “over.”
But kids… kids just try again.
And again.
And again.

If you want to dive deeper into this mindset, read
Man’s Search for Meaning” by Viktor Frankl
Frankl teaches one powerful truth:

Persistence isn’t loud.
It’s not glamorous.
It’s not instant.
It’s choosing to move — even slowly — when things get hard.

📖 Book: Man’s Search for Meaning by: Viktor Frankl

If a 9-year-old with a broken arm can come back stronger…
So can you.
So can we.

Alina