The Ranking Pill #17šŸ’ŠAccount Health Nightmares

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šŸ‘‹ Hey Amazon Rockstars!

One of the scariest things that can happen to an Amazon seller?
Opening your Account Health tab and seeing a red flag.

Back in June, one of our best-selling SKUs was hit with an unexpected problem , and it took us more than three weeks to sort it out.

Then, last Sunday, I came across several posts in Kevin King’s BDSS WhatsApp group from sellers facing the same struggle.

Believe it or not, a single customer complaint about a ā€œdefective productā€ was enough for Amazon to remove the listing.

It feels outrageous, but this is part of a new wave of enforcement we’re seeing from Amazon.

But that wasn’t the end of it... here’s what I discovered in my account just two days ago…

🚨 When Account Health Takes Down Your Best Seller

This happened to me in June.
And of course—it was one of our best-selling SKUs.
It took more than 3 weeks to fix.

Here’s how it started:
1 customer complaint → product marked ā€œdefectiveā€ → listing down.

I know, sounds unreal.
But this is one of the newest (and most outrageous) punishments Amazon has been rolling out.

And it’s happening to more and more sellers.

šŸ“‰ The Real Sales Impact

Here’s what it looked like for us:

  • May sales: strong and steady

  • June sales: tanked when the listing was down

  • July sales: recovered after the fix

3 weeks of waiting = thousands lost.

Sales in May šŸ’°šŸ‘‡

Sales in June when the listing was down… šŸ“‰ šŸ‘‡

Here’s how sales performed in July after the listing came back. šŸ“ˆ šŸ‘‡

So I thought I’d share what we did back in June.

We tried a lot of different things until we finally hit on the winning combo… and it worked right away! We submitted the appeal, and the violation was gone..

āœ… What Finally Worked for Us

We tried a lot of combinations in the appeal process.
Nothing worked… until this.

šŸ‘‰ Uploading a QC report from a real QC company.
Not from the supplier.

The report included:

  • The product itself

  • Barcode

  • Packaging

  • Clear photos

And just like that—the violation disappeared.

Snapshot from the report (Page 1 out of total of 18)

šŸ‘€šŸ‘‡ First off, take a look at the example below and tick the same box.

šŸš€ šŸ‘‡ Then, it will take you to this.

Everything else failed šŸ˜©šŸ¤¦ā€ā™€ļø

  • Marking ā€œmisleadingā€

  • Marking ā€œinsufficient informationā€

  • Submitting extra explanations

    The QC report did. Twice now.

šŸ’” Pro Tip:

Make sure to have a professional QC report for all your best selling SKUs.

Mine had 18 pages.

You can re-use it in situations like this. But it’s important to have it already when sh*t like this happens.

The Pill News Capsule šŸ“°

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🚨 Amazon Virtual Multipacks Are Here

Why it matters:
āœ… Test demand with zero sunk costs
āœ… Increase basket size + units/order
āœ… Validate before investing in ā€œhardā€ multipacks

  • Rollout is live → all accounts by Sept 26, shopper-facing Oct 13

  • Create 2-packs, 3-packs, etc. → no new SKUs, packaging, or FBA prep

  • Multipacks show as variations on your PDP (not bundles)

  • Default pricing = unit price Ɨ pack size → edit this!

  • Images auto-generate → check them on Oct 13

  • Official Announcement here.

Shoutout to Tyler Wallis for spotting this šŸ‘€

šŸ’— Pink Vibes – Grit Over Talent

June was rough.
Account health issues knocked down one of our best sellers, and it felt like every day was a fight with Seller Support.

Sound familiar?

Here’s the thing: it wasn’t luck that got the listing back.
It was persistence.
Trying, failing, and trying again until the right combo worked.

That’s grit.

Angela Duckworth defines grit as passion + perseverance for long-term goals.
Not raw talent. Not quick wins.
It’s sticking with it when it’s boring, frustrating, or just plain unfair.

That applies to Amazon more than anywhere else.
Your account will get flagged.
Your best seller will face competition.
Your patience will be tested.

But grit—the ability to push through setbacks—is what separates sellers who burn out from those who thrive.

So the next time your Account Health tab turns red…
Take a breath.
Remember: persistence wins.

Until next time, Keep thriving!

Alina